Missions Misunderstood » Blog Archive » But Wait! There’s More!

Posted February 20th, 2008 by E. Goodman

Seth Godin says that all marketers are liars. If that’s true (I think it is), then whoever produces those infomercials is the worst of them. I’ve never seen an infomercial that didn’t insult our intelligence at every level- from the poor “acting” to the pseudo-talkshow format, it just reeks of disingenuousness.

The worst part of an infomercial isn’t the lie they tell (namely, that for five easy payments of $19.99, whatever garage sale fodder they’re hawking will make your life easier, healthier, and more effecient), it’s the lie they don’t even bother to tell: that the testimonial of their “celebrity” spokesperson is anything more than a paid advertisment.

Why does a paid endorsement mean less than one that is volunteered? Why is it considered an ethical issue when an author of a review fails to disclose his relationship to the product?

Sometimes I feel like my life is an infomercial for Jesus.

Filed under:Missions, Relationships