Missions, Misunderstood » contextualization

Posts under Tag: contextualization

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Sharing a hookah. Smoking a peace pipe. Drinking to a toast. Dressing in ceremonial robes. Missionaries constantly face the edges of contextualization. Incarnation requires that she constantly ask herself: “What should I do to minimize the difference between myself and those to whom I want to minister?” Every cultural difference hinders the communication of the message, and serves to emphasize […]

Contextualization is the active work of translating the gospel into a culture that doesn’t have an indigenous expression of Christianity. The problem is that we all seem to be “contextualizing” for a culture that we don’t live in. We all look alike because we were all mentored by the same six guys (John, Rick, Mark, Brian, Tim, and Andy). We […]

They say that Coca-Cola is the world’s most recognizable brand. No matter  where you go in the world, chances are that you can get the familiar caramel-colored fizzy drink. Coke is everywhere. Coke doesn’t taste the same in every country, though. They adjust the flavor based on local tastes. In Europe, the cola is less sweet than its American counterpart. […]